Competitive activity
Around Poplar Farms
Franklin, TN · Everything one builder published across 1 community within 5.0 mi, between Aug 13 – Aug 20.
Market summary
Price cuts
0
none recorded
Price increases
0
none recorded
Homes listed
1
1 quick move-in
Median asking
$1.86M
$436/sqft median
Newly listed
1
first seen in the builder’s feed
No longer listed
0
left the feed — not a recorded sale
Offer changes
2
published offers added, re-valued or withdrawn
Live offers
2
largest $30k
By community
Ordered by how much moved, not by distance.
| Builder · community | Listed | Cuts | New | Median | Offers |
|---|---|---|---|---|---|
Toll Brothers Franklin · 2.9 mi | 1 1 QMI | — | 1 | $1.86M $436/sqft | 2offers 2 moved |
Only 1 community we track falls inside 5.0 mi. Widen it and see more, or tell us which builders you actually compete with here — a tight set is often the right answer, and sometimes it means we are not reading someone yet.
What changed
Every recorded change in the period, price moves first. Each links to the builder’s own page.
First seen$1,865,000
Toll Brothers · Franklin Ridge · 213 Berry Hunter Ln
What the money did
Published offers that appeared, moved or were withdrawn in the period. A builder pulling a promotion is not a listing change and would not show above.
Offer appearedno figure published
Toll Brothers · builder-wide · 3.99% (6.78% APR)† First Year Rate
Publicly verifiedOffer appeared$30,000
Toll Brothers · Franklin Ridge · 50% Toward Options Up to $30,000 + $15,000 in Closing Costs With Toll Brothers Mortgage Company
Publicly verified
Offers live right now
As published on the builders’ own pages. Terms and eligibility are theirs, not ours.
How this was built
Dwellmark reads the public inventory pages of 1 builder every day and records what changed between one reading and the next. Every figure here is a count of those records over Aug 13 – Aug 20.
Newly listed means a home appeared in a builder’s published inventory for the first time. No longer listed means it stopped appearing. Builders remove homes for several reasons, so we do not report a removal as a sale.
Inventory is reported as what is listed now plus what was added and removed, rather than as a start-to-end count — the opening figure would have to be reconstructed, and a confidently wrong number discredits the honest ones beside it.
35 communities in this market publish no coordinates and could not be placed against a radius, so they are not in this set. Coverage is the builders Dwellmark tracks in this market — a competitor absent from this table is one we do not yet read, not one that did nothing.
Generated Aug 20, 2026. Every competitor in this set was read on or after Aug 19, 2026; the freshness above is that oldest reading, not the newest.