For homebuilders
Know what every builder around your communities changed this week.
Dwellmark reads competing builders’ public inventory pages every day and records what moved: asking prices, quick move-in counts, and the incentives they publish. You get the week’s changes in one page, with a link to the builder’s own listing under every figure.
Instead of someone on your team opening thirty websites every Monday.
The sample is a live report from Phoenix, built from the same records — not a mock-up.
What gets recorded
Price moves, with both numbers
Every asking-price change on a competitor’s quick move-in inventory — what it was, what it became, and which lot. Increases as well as cuts.
Inventory in and out
Homes appearing in a builder’s published inventory, and homes leaving it. Reported as what was observed: a listing that disappears is recorded as no longer listed, never as a sale.
Incentives as they change
Published offers — rate buydowns, closing-cost credits, flex cash — with the terms as stated, the date we first saw them, and the builder’s own page as the source.
The history behind today
Every observation is kept. A home that has been cut three times reads as three cuts with dates, not as one price that happens to be lower than last quarter.
What it is not. Dwellmark reads what builders publish. It does not report closings, contract sales, absorption or sales pace — none of that is on a website, and a number we cannot observe is a number we will not print. If a competitor takes a home off their site, you will read that they took it off their site.
Coverage today
10 markets are being collected. Depth varies by market — the figures below are Phoenix, read from the catalogue as this page loaded.
Markets
10
collected daily
Builders · Phoenix
20
with inventory on file
Homes · Phoenix
2,426
currently listed
Last checked
Today
crawled overnight
A builder missing from a report is one we do not read yet, not one that did nothing. Tell us who you sell against and we will say plainly whether we can see them.
How it reaches you
- 1
You name the communities
Yours, or the competitors around them. We set the radius and the price band you actually compete in.
- 2
We read their sites daily
Politely, identifying ourselves, from public pages only. Every record keeps the source URL and the time it was read.
- 3
You get the week before your pricing meeting
One page per competitive set: what moved, by whom, by how much, with a link to check any line yourself.
Start with your own market
Tell us which communities you sell against. We will build the report around them and send it back — the real one, on your competitors, not a template.
We are deliberately working with a handful of divisions to begin with, so the answer to “can you see this builder?” is one a person gives you rather than a coverage map.
Prefer to look first? Open the Phoenix sample