Bennett Farm · Taylor Morrison · Loganville, GA
Essex plan
$509,990
$549,990 → $509,990
5 bd · 4 ba · 3,236 sqft · 2-car garage
Buyer leverage
Observed records, not appraisals or recommendations.

Builder image. May be a rendering or another home built to this plan.
Source: Taylor MorrisonChecked 23 hours ago
Specification
Drawn by dwellmark.house from Taylor Morrison’s published area, storeys and garage bays, not copied from their floor plan. The outline and the 10ft × 20ft bay are ours.
Total cut $40,000 ↓ 7.3%
Current
$509,990
Since first observed
↓ $40,000
↓ 7.3%
Price changes
2
1 cut
Tracked
15 days
since Aug 18, 2026
First seen
$549,990
Price cut
$549,990→$489,990
−$60,000
Price increased
$489,990→$509,990
+$20,000
What we observed on the builder’s public listing; earlier changes are not shown.
No published incentive on this home right now.
Offer withdrawn
$15,000
FHA Fixed Rate at 4.75% / 5.54% APR · Rate buydown · builder-wide
Builder’s pageOffer withdrawn
No figure published
Secure up to 1% lower than current market rate · Rate buydown · builder-wide
Builder’s pageOffer withdrawn
$15,000
Conventional Fixed Rate at 4.99% / 5.07% APR · Rate buydown · builder-wide
Builder’s pageOffer appeared
No figure published
Secure up to 1% lower than current market rate · Rate buydown · builder-wide
Builder’s pageOffer withdrawn
$10,000
Beat the market by up to 1% with Buy Build Flex® PLUS enjoy a reduced payment for the first year · Rate buydown · builder-wide
Builder’s pageOffer appeared
$15,000
FHA Fixed Rate at 4.75% / 5.54% APR · Rate buydown · builder-wide
Builder’s pageOffer appeared
$10,000
Beat the market by up to 1% with Buy Build Flex® PLUS enjoy a reduced payment for the first year · Rate buydown · builder-wide
Builder’s pageOffer appeared
$15,000
Conventional Fixed Rate at 4.99% / 5.07% APR · Rate buydown · builder-wide
Builder’s pageDated from when we observed each change, not when the builder made it.
Loganville, GA · Taylor Morrison
Available now
7
Ready now
4
Cuts, 30 days
3
Median asking
$606,830
Median $/sqft
$188/sqft
this home $158/sqft
Medians of what is listed here today. Size, lot and finish vary, so a $/sqft gap is not evidence of over- or under-pricing.
Sorted by asking price. No winner is selected.
| Home | Asking | Sqft | $/sqft | Price change | Completion | Incentive |
|---|---|---|---|---|---|---|
| Lot 79 · Kirkwood | $489,990 | 2,498 | $196/sqft | ↓ $30k | Builder says ready now | None found |
| Lot 86 · Essex This home | $509,990 | 3,236 | $158/sqft | ↓ $40k | Builder says ready now | None found |
| Lot 30 · Essex | $534,990 | 3,236 | $165/sqft | No net change | Builder says ready now | None found |
| Lot 46 · Essex | $606,830 | 3,236 | $188/sqft | No net change | Builder says under construction · Feb 2027 | None found |
| Lot 58 · Essex | $612,070 | 3,236 | $189/sqft | No net change | Builder says under construction · Jan 2027 | None found |
Builder says ready now
$489,990
Lot 86 · Essex
This home
$509,990
Builder says ready now
$534,990
Builder says under construction · Feb 2027
Lot 58 · Essex
Lot 58 · Essex
Bennett Farm · Taylor Morrison
Available · Loganville
$612,070
Current asking
Lot 86 · Essex

Lot 86 · Essex
Bennett Farm · Taylor Morrison
Available · Loganville
$509,990
Current asking
Lot 79 · Kirkwood

Lot 79 · Kirkwood
Bennett Farm · Taylor Morrison
Available · Loganville
$489,990
Current asking
Lot 86 · Essex

Lot 86 · Essex
Bennett Farm · Taylor Morrison
Available · Loganville
$509,990
Current asking
Lot 79 · Kirkwood

Lot 79 · Kirkwood
Bennett Farm · Taylor Morrison
Available · Loganville
$489,990
Current asking
| Lot 59 · Sumner | $637,990 | 3,504 | $182/sqft | No net change | Builder says under construction · Dec 2026 | None found |
| Lot 28 · Ingram | $663,990 | 2,816 | $236/sqft | No net change | Builder says ready now | None found |
$606,830
Builder says under construction · Jan 2027
$612,070
Builder says under construction · Dec 2026
$637,990
Builder says ready now
$663,990