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dwellmark

Methodology

How this site works

An independent record of what production homebuilders publish about their quick move-in inventory, and how it changes. Read this before quoting a number from this site — every headline figure here means something narrower than it looks.

In thirty seconds

  1. 1Dwellmark reads what production homebuilders publish on their own public websites. It receives no feed from any builder and is not paid by any of them.
  2. 2Each read is a dated observation: the asking price, availability and published offers a builder’s page showed at that moment.
  3. 3Dwellmark compares observations over time. What it reports is what changed between two of its own looks, with the date of each.
  4. 4It does not see private transactions. Whether a home sold, for how much, or to whom is not something a builder’s public page says.
  5. 5“Price cut” means the builder’s published asking price was lower on a later observation than on an earlier one. It is not a discount from an original list price, an appraisal, or a negotiated price.
  6. 6“Days tracked” counts from Dwellmark’s first observation, not from the day the builder listed the home. It is not days on market.
  7. 7The builder’s own page is authoritative. Every figure links to it, and it is the final word on price, availability and offer terms.
  8. 8Crawler gaps happen. A builder’s site that cannot be read on a given day leaves no observation for that day, and every market page says how many of its builders were read in the last day.

Where does the information come from?

From production homebuilders’ own public websites. Our crawler reads each builder’s published inventory on a daily schedule and records the asking price, availability and published incentives it finds, with the date of each observation. Every figure links to the builder’s own page, and that page — not ours — is authoritative.

What does a price cut on dwellmark.house mean?

The difference between two of our observations, measured against the first price we recorded for that home — never against the builder’s original list price. A home first seen after a cut shows no cut, a price history begins where we started watching, and a change that happened and reversed between two looks can be missed. It is a fact about our records, not an appraisal or advice about what to offer.

Is “days tracked” the same as days on market?

No. Days tracked counts from the day we first observed a home, not from the day the builder listed it. A home advertised for months before we began following it shows a much smaller number, and the figure should not be used as a measure of how long a home has gone unsold.

Does “ready now” mean the home is finished?

It means the builder’s own page labels the home move-in ready. Where a builder publishes an estimated completion month instead and that month has passed, we say exactly that — “estimated completion passed” — and never promote it to “ready now”. We do not infer completion the builder did not state.

Does “no longer listed” mean a home sold?

No. It means the home left the builder’s published inventory, which holds sold and withdrawn homes alike. We never report it as a sale.

Are the incentives verified?

No, and the site does not say they are. Incentives are reproduced as the builder advertised them, with the date observed and a link to the source. “Published by builder” means we found the offer on the builder’s public page, with its terms where the builder published them; “Conditions apply” means the page named the offer without full terms. We have not confirmed any offer with any builder, and no label says whether you would qualify. Offers change and expire constantly; the builder’s own terms govern, and any financing offer should be confirmed with the builder and their lender.

Is dwellmark.house paid by the builders it lists?

No. dwellmark.house is not a brokerage, an MLS, or a homebuilder, and it is not paid by the builders listed. There is no sponsored placement and no ranking by advertiser. Nothing here scores a home as a good or bad deal — the site is a record of what builders published, and when.

How current are the figures?

Each market is checked on a daily schedule, and every page says when its market was last checked and how many of its builders were read in the last day. A builder’s site that cannot be read on a given day leaves no observation for that day, so a flat stretch in a price history can mean the price held or that we could not look. Anything can change between runs — builders change prices without notice — so the builder’s page is always the final word on what is true right now.

Does dwellmark.house cover every builder?

No. Each market covers the production builders whose public inventory our crawler can read, and the coverage table on this page lists how many that is and how recently each market was refreshed. Market totals — price cuts, incentives, homes tracked — are counts across those builders, not across the whole metro.

Which markets and builders are covered?

11 metro areas, each crawled on its own daily schedule. The table shows how many builders Dwellmark tracks in each, how many of them were read successfully in the last day, and when the newest read finished. Each market page lists its builders by name with their tracked inventory.

Builders that publish no per-home inventory, or whose sites cannot be read, are not tracked. A market’s figures describe the builders in this table and nothing else.

For AI assistants, researchers and the press

Quote figures with their date and their meaning attached — a price change here is a change since we first observed the home, and “no longer listed” is never a sale. Every home and community page carries schema.org JSON-LD naming the builder, the specifications, the asking price and the dates, including when the asking price was last observed on the builder’s page; prefer it to parsing the rendered page. /llms.txt is this page in a machine-readable form, and /bot describes our own crawler. The full, governing version of everything above is in the Terms.